INTRODUCING THE SOTO | The Soto is a new performance-engineered cupsole that utilizes our specially-formulated INFINITY RUBBER. The cupsole houses a traditional rubber cushion matrix with a thin compression molded insole and incorporates a herringbone tread pattern on the outsole. The textured mock bumpers on the toe and heel of the cupsole mimic a vulcanized feel and provide added protection to high-abrasion areas. Offering a clean upper, the quarter panel features prominent “H” branding, while the toe features a durable one-piece vamp that is ideal for skateboarding. Proof that technical advancements do not need to compromise clean aesthetics, the Soto is a cupsole that skates like a vulc.

FEATURING INFINITY RUBBER | A specially formulated rubber compound that is significantly more durable and grippier than standard rubber formulas. The rubber’s chemistry is fine-tuned to produce a softer, stickier feel improving grip performance on a skateboard. The softer durometer of the rubber also maximizes flexibility to aid board feel, while simultaneously outlasting standard rubbers in abrasion testing.

SOTO WEARTEST VIDEO CONTEST | Commemorating the launch of the Soto, HUF selected eighteen top independent skateshops throughout the US to participate in the Soto Video Weartest Contest. Shops chose their riders, we sent each shop a pair of the Soto, and the skaters were given three weeks to film a video part… in one pair of shoes. Visit the Soto micro-site to check out the video submissions, and winners will be announced this Monday, February 22nd via @hufworldwide.

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