BACKGROUND

HUF-founder Kieth Hufnagel grew up skateboarding in the gritty streets of 1980s New York City. He was part of an early street skating generation that came up amongst a melting pot of city countercultures—hip hop, punk, graffiti, streetwear, and other underground movements.

In 1992 Hufnagel moved to San Francisco and became a professional skateboarder, offering him the opportunity to travel the world by means of his skateboard. Wanting to give back to the communities that raised him, Hufnagel opened the first HUF boutique in 2002 on an offbeat block in San Francisco’s Tenderloin district, bringing together the most respected skate, streetwear, and sneaker brands under one roof.

HUF quickly came to be recognized as the Bay Area’s institution for hard-to-come-by goods, attracting a new era of skaters, artists, and like-minded creatives. As it grew, Hufnagel launched his own collection, assimilating into one label what he felt epitomized the spirit of skateboarding and street culture.

Now based in Los Angeles, HUF has become one of the most respected and pioneering skate and lifestyle brands worldwide. Collaborating with artists, designers, photographers, musicians, and unconventional tastemakers, it’s also a home to a collective of eclectic skateboarders and ambassadors.

HUF represents the progressive vision that has driven Hufnagel since day one. It is renowned for its clean aesthetic, provocative designs, and quality craftsmanship. For over 15 years, HUF has been dedicated to pushing the culture forward, by refusing to conform to it.

Build. Destroy. Rebuild.

RETAIL STORES

HUF Los Angeles - Fairfax
451 N. Fairfax Avenue
Los Angeles, CA 90036
Phone:
323-424-4965
Hours:
M - S
11am - 7pm
Sun
12am - 6pm
HUF San Francisco
968 Valencia Street
San Francisco, CA 94110
Phone:
415-913-7782
Hours:
M - S
11am - 7pm
Sun
12am - 6pm
HUF NYC - Brooklyn
HUF Tokyo
150-0041 1-14-1 Jinnan, Shibuya-Ku, Tokyo, 150-0041, Japan
Phone:
81 3-3461-5323
Hours
M - Sun
11am - 8pm
HUF Osaka
1-16-4 Minami-Horie, Nishi-Ku, Osaka-Shi, Osaka, 550-0015, Japan
Phone:
81 6-6532-6446
Hours
M - Sun
11am - 8pm
HUF Nagoya
4f Nagoya Parco South Building, 3-29-1 Naka-Ku, Sakae, Nagoya-City, Aichi, 460-0008, Japan
Phone:
052-684-8795
Hours
M - Sun
10am - 9pm
HUF Harajuku
〒150-0001 東京都渋谷区神宮前4丁目28番24号1F
Phone:
03-6804-5057
4-28-24 JINGUMAE SHIBUYA-KU TOKYO 150-0001
HUF Sendai
〒980-0021 宮城県仙台市青葉区中央2丁目7番11号
Phone:
022-393-4577
2-7-11 CHUO AOBA-KU SENDAI-CITY MIYAGI 980-0021