We are absolutely heartbroken to deliver the news that HUF founder Keith Hufnagel has passed away. Keith battled brain cancer for the past 2.5 years. And though he beat the odds and fought back much longer than his diagnosis permitted, he ultimately and unfortunately lost the fight. 

Keith was not only the ‘HUF’nagel in HUF. He was the heart and soul of this brand. He built and brought together a community of people like no one else could.

Keith paved the way for all of us – as a respected professional skateboarder, shop owner, brand founder, footwear and apparel designer, creative director, and industry leader. He showed us how to do it, and how do it right.

Keith loved skateboarding and the culture around it. He did things his way and did them for the right reasons. He inspired so many of us across the globe. 

But above anything else, Keith loved and supported the people around him. He would do anything for his friends, family and children. He passionately wanted to see others succeed. And we all loved him for it.

Keith’s legacy will continue to live on at HUF. Today, tomorrow and forever. 

Rest in peace, Keith.