HUF X KEVIN LYONS COLLABORATION | Keith Hufnagel grew up skating in the streets of New York City, before relocating to San Francisco in 1992 to pursue a career in skateboarding. In 2002 he opened a small boutique on Sutter Street in SF, which he named HUF, and enlisted artist Kevin Lyons to design the shop’s first tee graphics. Now headquartered in Los Angeles, HUF has since become a world-renowned manufacturer of footwear and apparel.
This spring, HUF partners up once again with Kevin Lyons on a capsule collection consisting of skateboard decks, tees, hats, and socks. A three-part series featuring original artwork by Lyons, the collaboration highlights iconic skate spots from New York City, San Francisco, and Los Angeles, celebrating Hufnagel’s history and the brand’s origins.