HUF-founder Keith Hufnagel recently sat down with Grow Big Always to discuss the backstory behind the brand, and overcoming the risks involved, in a new podcast entitled "Give Risk the Finger."

Check out a preview of the feature below, and head over to the Grow Big Always site for the full story.

Risk can be paralyzing. Less so when you live inside it everyday, which is a requirement as a pro-skateboarder. That's where Keith Hufnagel (or "HUF") started his career.

He's applied that same appetite for risk along with a "try-try-again" attitude when he made the leap from pro sports to retail, wholesale and then retail again. According to him, "failing will create your next opportunity."

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