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Risk can be paralyzing. Less so when you live inside it everyday, which is a requirement as a pro-skateboarder. That's where Keith Hufnagel (or "HUF") started his career.
He's applied that same appetite for risk along with a "try-try-again" attitude when he made the leap from pro sports to retail, wholesale and then retail again. According to him, "failing will create your next opportunity."