Jack Threads recently caught up with HUF Founder Keith Hufnagel, and HUF Creative Director Scott Tepper, to discuss different aspects of streetwear. Check out a preview of the interview below, and click here to read more.
How is streetwear in your city different from streetwear in other cities?
HUF: LA streetwear, in general, is not too different than anywhere else. The biggest difference is probably just due in part to the weather here -- we don’t really have drastic seasons in LA the way other regions do, and that of course affects the need for certain items.
A lot of us here at HUF hail from other cities around the US, even other countries, all with very unique backgrounds spanning art, music, fashion, graffiti, skateboarding, design, etc.
What one item best sums up or characterizes your brand?
HUF: Our "H" logo is an icon we incorporate throughout the collection as a kind of emblem for the brand. Whether it’s screen printed onto a tee, embroidered onto a hat, or integrated into an outsole pattern of footwear, the “H” logo is a strong, solid symbol.
If we had to choose a specific item though, without a doubt it would be our HUF Classic shoe. This piece takes inspiration from vintage athletic models and has been updated and modernized to be appropriate for skating, or just chilling.