Everything starts with an idea. Back in 2002, NEXUSVII. founder Tomohiro Konno met Keith Hufnagel and a long-standing friendship was born. Over his years working with and collaborating with HUF, Tomo and Keith connected over a simple phrase: "100%". That’s it, dream it, make it, and keep creating. HUF x NEXUSVII. features a hoodie, tee, and 5-panel hat with the slogan “Daydream Believer,” an homage to both brands’ perseverance, friendship, and drive to make things happen.
HUF x NEXUSVII. drops Thursday 9.8.22 at 9am PDT.