“Good people, good times.” 

We linked up with Jimmy Gorecki and the homies at JSP for a trip back to the Bay to reminisce on the days when HUF was just a small sneaker boutique on Sutter Street in San Francisco.

The HUF x JSP capsule is an homage to the city where it all started, and a tribute to the one who started it all, Keith Hufnagel.

The HUF x JSP collection is now available here 


Lookbook by Ando Nesia

Video by Jaminh Alcorn

Featuring Jimmy Gorecki, Drake Johnson, and Chico Brenes

Music by Tommy Guerrero

Narrated by JB