When it comes to collabs who you put on is everything. Always searching for creatives who share his vision, attitude, and appreciation for craft, more than a decade ago Keith Hufnagel tapped Japanese artist and skateboarder Haroshi, creating a longstanding friendship that’s led to landmark collaborations that pushed boundaries. 

To celebrate the friendship between Keith and Haroshi HUF x Haroshi brings an uplifting message of PMA to three commemorative pieces including a premium, made in the USA Cone Denim jacket, that's limited to 50 pieces at available only at HUF stores and hufworldwide.com. The capsule also includes a denim hat with leather strap and a Champion-body tee with custom woven labels. Each piece interprets Haroshi’s Positive Mental Attitude mantra with unique considered materials and elevated details, celebrating 20 years of HUF and the friends that brought us here.