Holiday 23 Collection

Cold-weather craft meets unexpected colors, patterns, and ’90s throwback graphics. Holiday 23 throws out seasonal conventions and redefines winter wardrobe staples by leaning into contrasting color palettes, unique graphic placements, and revitalized HUF heritage. 

A mix of classic outerwear pieces, seasonal knits, a refresh of our HUF Set offering, and foundational styles, Holiday 23 puts an emphasis on eclectic patterns, throwback graphics with new spin, and modern mixes of materials. Vintage, modern, collegiate, Y2K, and classic aesthetics converge in a collection that redefines winter apparel by blurring lines, mixing genres, and reimagining our favorite pieces from the past.

Holiday 23 drops this Thursday at 9am PT.