HUF is proud to be a part of the Battle of the Bay Charity Project. Get involved to help those in need and for your chance to win some great prizes, including "The HUF Pack!"

Battle of the Bay Charity Project

The holiday spirit is in full force with Christmas just around the corner. Despite all the encompassing holiday cheer that surrounds this part of the year, it’s important to realize that for many, Christmas is often a difficult time. As many bask in family gatherings, good food, and of course the customary presents, some are unfortunately left out in the dark. This makes the following all the more impactful as we’re proud to announce a new charity project from Hypebeast Senior Editor Luis Ruano. Inspired by both the difficulties and hardships endured by his immigrant parents and the infamous Bay Area World Series in 1989 that was marred by a devastating earthquake, the Battle of the Bay Charity Project looks to make a difference through the raffling of items from Bay Area-brand favorites. In doing so, the project will donate all of the proceeds to charity, including the Children’s Hospital of Oakland to cover both toys and life essentials.

A slew of gift packs – some containing a special Luis Ruano-designed New Era 5950 cap – will be raffled off. A staggering 18 packs have been created thanks to the help of Mister, New Balance, The Hundreds, HUF, Upper Playground, Benny Gold, FTC, Shoe Biz and The Brooklyn Circus.

Raffle tickets will be sold for $5, ending on Wednesday, December 21 at 12 p.m. PST. Full details of the project including rules can be seen here. Be sure to provide hat, shirt and shoe size at the Paypal donation screen.

To donate and enter now, visit: