When pro-skater Keith Hufnagel made the transition from New York City to the West Coast, it did not take him long to realize that San Francisco would be the city he’d call home. Never afraid to take chances, the HUF shop owner believes that Soul Xpression means, “Doing whatever you want.” And that he has done. Opening the doors to his first San Francisco-based shop HUF in August 2002 on the offbeat block of Sutter Street just above the Tenderloin District; Hufnagel has gone on to team up with Nike SB, Jansport, DVS, and Vans to create exclusive collaborations. “The aim is to bring the best of what footwear, streetwear, and skateboarding brands have to offer under one roof,” he says. HUF quickly grew to be known as San Francisco’s premiere purveyor of rare goods. But even after growing his brand into three shops and a clothing line, Keith’s first love has and always will be skating. So when we approached him about designing his own Kia Soul, he immediately envisioned “Remio trucks.” The Vancouver-based graffiti artist Remio is known for leaving his stamp on massive trucks and watching them go. Hufnagel was excited to let Remio, who describes his art as “an emotional outlet,” work on the exterior of his Kia Soul. What better way to spread your message and love for the street than on four wheels?