Hypebeast recently released an interview with HUF-owner Keith Hufnagel, discussing the history, focus, and future direction of the HUF brand. Here's a preview:

1. I made my way to San Francisco… in 1992 for college and to pursue my dream of skateboarding.

2. Los Angeles offers HUF… new surroundings as inspiration, a chance to focus on strengthening the line and new beginnings as a city to host HUF.

3. Skateboarding is… my passion, my pleasure, my pain. A culture that helped shape me and that I will continue to draw inspiration from for HUF...

Click here to read the rest of the interview at Hypebeast.