The early-2000s marked a new era in streetwear and no one screamed louder than ICECREAM. Founded in 2004, the brand mixed hip-hop and skateboarding flavor with bold colors, patterns, prints, and unique street iconography. One of the first shops to stock ICECREAM gear, the original HUF SF store was an early champion of its stand-out aesthetic. HUF x ICECREAM throws it back with a new collection of tees, hoodies, crewnecks, accessories, and two skate decks, along with limited co-branded embroidered patches sprinkled in the mix.