20 Years of HUF

It’s hard to believe it’s been two decades since Keith Hufnagel opened up the HUF boutique in San Francisco, bringing together the most respected skate, streetwear, and sneaker brands under one roof. And who would’ve thought that twenty years later, our community would grow into the globally known and sought-after brand that it is today.

We’d be lying if we said this 20-year anniversary wasn’t bittersweet. The passing of our beloved founder and friend Keith Hufnagel makes this year’s anniversary hit different than the rest. This year is as much a celebration of the brand’s past, as it is a tribute to Keith and the legacy he left behind.

As much as this year is a thank you to all the friends, family, fans, employees, artists, ambassadors, team riders, contributors, day-1ers, and newcomers, this 20-year anniversary really is for Keith. His legacy will continue to live on at HUF. Today, tomorrow and forever.

#20YearsofHUF

HUF x POETS

SF HYDRANT NECKLACE